{"id":1412,"date":"2013-04-25T23:36:14","date_gmt":"2013-04-25T23:36:14","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1412"},"modified":"2025-08-28T06:59:33","modified_gmt":"2025-08-28T06:59:33","slug":"qualaroo","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/qualaroo\/","title":{"rendered":"Qualaroo: What It Is, How It Works, Why It Wins"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Qualaroo we believe marketers should be empowered to execute programs that maximize the value of their website visitors.<br><a id=\"logo\" title=\"Blog.Qualaroo.com\" href=\"\/\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Streamline User Research for Your Business With Qualaroo\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/mFpPbTETn-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Qualaroo was founded in 2012 by Sean Ellis, Eugene Mandel, Alex Sherstinsky, and Jason Meresman. We are a team of marketers and engineers who found it surprising that it is easier for most marketers to target someone else\u2019s website visitor than people on their own website. We believe your own website has the potential to be your most powerful marketing lever, and we want to empower marketers to effectively use this lever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a small snippet of code, Qualaroo makes it possible to target prompts by user behavior, specified needs, demographics, or any other internal data. These prompts can be used to get insights about visitors, influence their behavior, and ultimately turn them into valuable customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualaroo is backed by $5.5M in venture capital from leading investors, such as Polaris Ventures, True Ventures, Index Ventures, First Round Capital, and 500Startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/qualaroo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about Qualaroo or try it free.<\/a><\/p>\n\n\n\n<h3 class=\"mast wp-block-heading\">&nbsp;<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>At Qualaroo we believe marketers should be empowered to execute programs that maximize the value of their website visitors. Qualaroo was founded in 2012 by Sean Ellis, Eugene Mandel, Alex Sherstinsky, and Jason Meresman. We are a team of marketers and engineers who found it surprising that it is easier for most marketers to target&#8230;<\/p>\n","protected":false},"author":28,"featured_media":16148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualaroo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualaroo - What It Is, Features, Use Cases, Pricing<\/title>\n<meta name=\"description\" content=\"Learn what Qualaroo is, how it works, and why leading brands use it-collect targeted user feedback with customizable surveys and actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualaroo.com\/blog\/qualaroo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualaroo - What It Is, Features, Use Cases, Pricing\" \/>\n<meta property=\"og:description\" content=\"Learn what Qualaroo is, how it works, and why leading brands use it-collect targeted user feedback with customizable surveys and actionable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualaroo.com\/blog\/qualaroo\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualaroo Blog - User Research and Customer Feedback Trends\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-25T23:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T06:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2013\/04\/What-is-Qualaroo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qualaroo Editorial Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qualaroo Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualaroo - 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