{"id":1387,"date":"2012-07-30T23:36:12","date_gmt":"2012-07-30T23:36:12","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1387"},"modified":"2025-08-27T05:52:50","modified_gmt":"2025-08-27T05:52:50","slug":"qualaroo-new-name","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/qualaroo-new-name\/","title":{"rendered":"KISSinsights Is Now Qualaroo: What You Need to Know"},"content":{"rendered":"<p>Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.<\/p>\n<p>Let\u2019s start with the name change. &nbsp;Like most companies, we were tempted to go with a cookie cutter name. &nbsp;Finalists included SnapTabs and BuzzBits. &nbsp;Our VP of Product, Jason Meresman, suggested <a href=\"https:\/\/qualaroo.com\/\">Qualaroo<\/a>. &nbsp;My initial reaction was \u201cWe can\u2019t have a name like that!\u201d &nbsp;It went against my conservative nature to blend in\u2026 &nbsp;Then I realized that blending in is the last thing a product should want to do.<\/p>\n<p>Jason laid out a compelling case for why <a href=\"https:\/\/qualaroo.com\/\">Qualaroo<\/a> is a great name.<\/p>\n<ul>\n<li>It\u2019s unique<\/li>\n<li>Qual can mean qualified, quality, qualitative<\/li>\n<li>Roo can connect to a memorable kangaroo image<\/li>\n<\/ul>\n<p>The team believes that the name <a href=\"https:\/\/qualaroo.com\/\">Qualaroo<\/a> and logo strike the right balance of whimsical and serious. &nbsp;It gives us the flexibility to extend beyond collecting insights, and it\u2019s fun to say.<\/p>\n<p><strong>Pricing Changes<\/strong><\/p>\n<p>The more exciting news for you are the significant improvements we\u2019ve made to the free version. &nbsp;We released the following enhancements for <strong>all<\/strong> free users:<\/p>\n<ol>\n<li><strong>Ask custom questions:<\/strong> You can now ask anything<\/li>\n<li><strong>Rich targeting capabilities:<\/strong> Previously only in paid versions<\/li>\n<li><strong>100 responses per survey:<\/strong> Previously limited to 30<\/li>\n<\/ol>\n<p>You will also notice on our <a href=\"https:\/\/qualaroo.com\/pricing\/\">pricing page<\/a> that our paid plans now have a response cap. &nbsp;However, existing paid users will be grandfathered into their unlimited plan for at least one year (as long as their subscription remains active).<\/p>\n<p>We hope you like the new name and can help us get the word out about a much more valuable free version! &nbsp;The new site can be found at <a href=\"https:\/\/qualaroo.com\/\">Qualaroo.com<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change. Let\u2019s start with the name change. &nbsp;Like most companies, we were tempted to go with a cookie cutter name. &nbsp;Finalists included SnapTabs and BuzzBits. &nbsp;Our VP of Product, Jason Meresman, suggested&#8230;<\/p>\n","protected":false},"author":28,"featured_media":16141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-qualaroo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From KISSinsights to Qualaroo: What\u2019s New<\/title>\n<meta name=\"description\" content=\"Learn why KISSinsights became Qualaroo &amp; how it upgrades your customer feedback and insights. Stay ahead with powerful survey tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualaroo.com\/blog\/qualaroo-new-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From KISSinsights to Qualaroo: What\u2019s New\" \/>\n<meta property=\"og:description\" content=\"Learn why KISSinsights became Qualaroo &amp; how it upgrades your customer feedback and insights. Stay ahead with powerful survey tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualaroo.com\/blog\/qualaroo-new-name\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualaroo Blog - User Research and Customer Feedback Trends\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-30T23:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T05:52:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2012\/07\/KISSinsights-is-Now-Qualaroo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qualaroo Editorial Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qualaroo Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From KISSinsights to Qualaroo: What\u2019s New","description":"Learn why KISSinsights became Qualaroo & how it upgrades your customer feedback and insights. 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