{"id":1382,"date":"2015-02-03T23:36:12","date_gmt":"2015-02-03T23:36:12","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1382"},"modified":"2024-12-17T07:07:59","modified_gmt":"2024-12-17T07:07:59","slug":"introducing-the-marketers-guide-to-surveying-users","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/","title":{"rendered":"Introducing the Marketer\u2019s Guide to Surveying Users"},"content":{"rendered":"<p>As marketers, we all know, at some level or another, that listening to our customers is critical to the success of our business. But figuring out what to ask our customers\u2014not to mention when and how\u2014isn\u2019t easy. In fact, one of the first questions we get asked when someone tries Qualaroo is \u201cWhat should I ask?\u201d It can be intimidating to get out and start surveying your customers, but it doesn\u2019t have to be. That\u2019s why we\u2019re excited to announce the launch of the <a href=\"https:\/\/qualaroo.com\/marketers-guide-surveys\/\">Marketer\u2019s Guide to Surveying Users<\/a>.<\/p>\n<p>The guide is your reference to everything you ever wanted to know about surveying users. From what questions to ask, to when and how to ask them. We cover everything from on-site surveys (like the ones you can run with Qualaroo) to email surveys and even in-person polling. With over forty pages of information you\u2019ll find insights on how to get survey respondents, how to avoid bias in your questions and results, and how to create and manage surveys as part of your marketing efforts.<\/p>\n<p>Plus, there\u2019s tons of tools, actionable tactics to get you up and running, and an entire chapter dedicated to asking the right questions to help you get valuable and actionable insights back from your users. Whether you\u2019ve run surveys and are looking to get more from them, or even if you\u2019ve never surveyed your audience before, the <a href=\"https:\/\/qualaroo.com\/marketers-guide-surveys\/\">Marketers Guide to Surveying Users<\/a> will help you make surveys work for your business.<\/p>\n<p>Qualitative data is a powerful growth lever for your business and can help you gain insights that you won\u2019t find in your analytics. As Steve Blank famously said, you need to \u201cget out of the building\u201d and talk to your customers in order to build something people truly love. This survey guide is designed to help you do just that. So download the guide, get up to speed on surveys and get out there and talk to your users, whether on your website, email list, or on the Web in general, and get actionable insights you can use right now to make your business even better.<\/p>\n<p><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/442074\/12728110-244e-47d4-b70e-0e9233653d9b\"><img decoding=\"async\" id=\"hs-cta-img-12728110-244e-47d4-b70e-0e9233653d9b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/442074\/12728110-244e-47d4-b70e-0e9233653d9b.png\" alt=\"Get the Free Survey Guide Now\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As marketers, we all know, at some level or another, that listening to our customers is critical to the success of our business. But figuring out what to ask our customers\u2014not to mention when and how\u2014isn\u2019t easy. In fact, one of the first questions we get asked when someone tries Qualaroo is \u201cWhat should I&#8230;<\/p>\n","protected":false},"author":28,"featured_media":5796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17],"class_list":["post-1382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-to-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Marketer\u2019s Guide to Surveying Users<\/title>\n<meta name=\"description\" content=\"Take a look at the complete guide on how to survey users to maximize returns on your marketing efforts. Learn how to create surveys and derive insights from feedback.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the Marketer\u2019s Guide to Surveying Users\" \/>\n<meta property=\"og:description\" content=\"Take a look at the complete guide on how to survey users to maximize returns on your marketing efforts. Learn how to create surveys and derive insights from feedback.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualaroo Blog - User Research and Customer Feedback Trends\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-03T23:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T07:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qualaroo Editorial Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qualaroo Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing the Marketer\u2019s Guide to Surveying Users","description":"Take a look at the complete guide on how to survey users to maximize returns on your marketing efforts. Learn how to create surveys and derive insights from feedback.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/","og_locale":"en_US","og_type":"article","og_title":"Introducing the Marketer\u2019s Guide to Surveying Users","og_description":"Take a look at the complete guide on how to survey users to maximize returns on your marketing efforts. Learn how to create surveys and derive insights from feedback.","og_url":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/","og_site_name":"Qualaroo Blog - User Research and Customer Feedback Trends","article_published_time":"2015-02-03T23:36:12+00:00","article_modified_time":"2024-12-17T07:07:59+00:00","og_image":[{"width":685,"height":421,"url":"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png","type":"image\/png"}],"author":"Qualaroo Editorial Team","twitter_misc":{"Written by":"Qualaroo Editorial Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#article","isPartOf":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/"},"author":{"name":"Qualaroo Editorial Team","@id":"https:\/\/qualaroo.com\/blog\/#\/schema\/person\/e04ac4df4fa53e249aaad0d804ca7144"},"headline":"Introducing the Marketer\u2019s Guide to Surveying Users","datePublished":"2015-02-03T23:36:12+00:00","dateModified":"2024-12-17T07:07:59+00:00","mainEntityOfPage":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/"},"wordCount":371,"commentCount":0,"image":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#primaryimage"},"thumbnailUrl":"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png","keywords":["how to survey"],"articleSection":["Miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/","url":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/","name":"Introducing the Marketer\u2019s Guide to Surveying Users","isPartOf":{"@id":"https:\/\/qualaroo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#primaryimage"},"image":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#primaryimage"},"thumbnailUrl":"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png","datePublished":"2015-02-03T23:36:12+00:00","dateModified":"2024-12-17T07:07:59+00:00","author":{"@id":"https:\/\/qualaroo.com\/blog\/#\/schema\/person\/e04ac4df4fa53e249aaad0d804ca7144"},"description":"Take a look at the complete guide on how to survey users to maximize returns on your marketing efforts. Learn how to create surveys and derive insights from feedback.","breadcrumb":{"@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#primaryimage","url":"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png","contentUrl":"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2015\/02\/Marketer\u2019s-Guide-to-Surveying-Users.png","width":685,"height":421,"caption":"On Page Survey"},{"@type":"BreadcrumbList","@id":"https:\/\/qualaroo.com\/blog\/introducing-the-marketers-guide-to-surveying-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualaroo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Introducing the Marketer\u2019s Guide to Surveying Users"}]},{"@type":"WebSite","@id":"https:\/\/qualaroo.com\/blog\/#website","url":"https:\/\/qualaroo.com\/blog\/","name":"Qualaroo Blog - User Research and Customer Feedback Trends","description":"Get the latest updates, trends, tips, &amp; guides around User Research and Customer Feedback on our blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualaroo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/qualaroo.com\/blog\/#\/schema\/person\/e04ac4df4fa53e249aaad0d804ca7144","name":"Qualaroo Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fd4f94bf064d2dbc3c244e9f508280147746419f64d3ae0c2fff507aeae8cd7a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd4f94bf064d2dbc3c244e9f508280147746419f64d3ae0c2fff507aeae8cd7a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd4f94bf064d2dbc3c244e9f508280147746419f64d3ae0c2fff507aeae8cd7a?s=96&d=mm&r=g","caption":"Qualaroo Editorial Team"},"description":"Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.","url":"https:\/\/qualaroo.com\/blog\/author\/editorial-team\/"}]}},"_links":{"self":[{"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=1382"}],"version-history":[{"count":5,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1382\/revisions"}],"predecessor-version":[{"id":24423,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1382\/revisions\/24423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/5796"}],"wp:attachment":[{"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=1382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=1382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=1382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}