{"id":1374,"date":"2013-03-12T23:36:12","date_gmt":"2013-03-12T23:36:12","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1374"},"modified":"2024-12-17T06:04:21","modified_gmt":"2024-12-17T06:04:21","slug":"qualaroogoogle-analytics-integration-driving-insights-and-conversions-for-leading-analytics-firm","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/qualaroogoogle-analytics-integration-driving-insights-and-conversions-for-leading-analytics-firm\/","title":{"rendered":"Qualaroo\/Google Analytics Integration Driving Insights and Conversions for Leading Analytics Firm"},"content":{"rendered":"<p>There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. &nbsp;In fact, <a href=\"http:\/\/www.e-nor.com\/\">E-Nor<\/a>, a leading web analytics consulting firm, wrote a&nbsp;<a href=\"http:\/\/www.e-nor.com\/blog\/web-analytics\/combining-qualitative-and-quantitative-data-to-gain-useful-insights\" target=\"_blank\" rel=\"noopener noreferrer\">detailed blog post<\/a> on exactly how they are using it. &nbsp;If you\u2019re not familiar with E-Nor, you\u2019ll recognize their clients such as Sony, Intuit, ADP, VMware, MIT, and SanDisk.<\/p>\n<p>E-Nor is using a Qualaroo Nudge to ask their client\u2019s visitors if they were able to accomplish the goal they had when they came to the site. Then they use the events that Qualaroo recorded in Google Analytics to create a segment, along with the channel that brought the visitors to the site and other behavioral data. The free text comment that the respondents were invited to provide made the issues that prevented them from accomplishing their goals even more clear.<\/p>\n<p>This is a great example of combining quantitative and qualitative data, and the method is well worth studying. Read the full post&nbsp;<a href=\"http:\/\/www.e-nor.com\/blog\/web-analytics\/combining-qualitative-and-quantitative-data-to-gain-useful-insights\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. &nbsp;In fact, E-Nor, a leading web analytics consulting firm, wrote a&nbsp;detailed blog post on exactly how they are using it. &nbsp;If you\u2019re not familiar with E-Nor, you\u2019ll recognize their clients such as&#8230;<\/p>\n","protected":false},"author":28,"featured_media":16154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualaroo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualaroo\/GA Integration Boosts Insights &amp; Conversions for Firm<\/title>\n<meta name=\"description\" content=\"Explore how E-Nor, a web analytics company, uses Qualaroo and Google Analytics integration to collect and analyze insightful feedback from its visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualaroo.com\/blog\/qualaroogoogle-analytics-integration-driving-insights-and-conversions-for-leading-analytics-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualaroo\/GA Integration Boosts Insights &amp; Conversions for Firm\" \/>\n<meta property=\"og:description\" content=\"Explore how E-Nor, a web analytics company, uses Qualaroo and Google Analytics integration to collect and analyze insightful feedback from its visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualaroo.com\/blog\/qualaroogoogle-analytics-integration-driving-insights-and-conversions-for-leading-analytics-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualaroo Blog - 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