{"id":1361,"date":"2012-09-25T23:36:11","date_gmt":"2012-09-25T23:36:11","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1361"},"modified":"2024-12-17T06:59:09","modified_gmt":"2024-12-17T06:59:09","slug":"announcing-nudge","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/announcing-nudge\/","title":{"rendered":"Announcing Nudge \u2013 Influence Behavior while Generating Insights"},"content":{"rendered":"

We\u2019re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.<\/p>\n

It is called Nudge, which is a personalized prompt at the end of a survey that encourages an action such as signing up, trying a feature or becoming a paying customer.  The targeting is personalized based on a user\u2019s response to a survey question.<\/p>\n

About.me Increases Signups with Qualaroo<\/strong><\/p>\n

While this initiative was inspired by several of our customers, About.me probably played the most important role. Ryan Fujiu, who runs user engagement and growth at About.me, says that 20% of all new user signups are now a direct result of Qualaroo.<\/p>\n

New visitors to an About.me profile are asked: \u201cWould like your own About.me page?\u201d This prompt is currently triggered after a new visitor is on the profile for 10 seconds.<\/p>\n

Ryan tested multiple variations of this prompt and this was the one that worked the best. He credits the big boost in signups to the ability to control the timing of Qualaroo: \u201cWhen you ask for something, timing is everything.\u201d  With Qualaroo, he could target the prompt after the user had been on the profile for a while.<\/p>\n

He also liked that he was able to do all of the experimentation without bothering his developers.  He explains: \u201conce the code snippet was on the page, I could experiment until I found something that worked really well.\u201d<\/p>\n

Nudge Now Available for All<\/strong><\/p>\n

Ryan and several other innovators wanted to be able to control the prompt depending on a user\u2019s response to a survey question.  This functionality is now supported in several predefined Nudges and we plan to eventually roll it out more generally.<\/p>\n

There are now five predefined formats available.  For example, you can ask users if they would recommend your service.  If they say yes, you can prompt them to tweet about your service.  If they say no, they are thanked for their feedback.  If you don\u2019t like the exact wording, you can edit the question.<\/p>\n

We plan to publish many new formats over the next several weeks.  Currently the following are available:
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