The Beginner’s Guide to Conversion Rate Optimization
Chapter 11: Bonus Advanced Tips and Hacks for CRO
4. How Friendly Are You?
Here is a composite list of additional hacks and tips that we have collected to keep you on top of the game. As always—your approach should be tailored to your specific site. Try out what seems like a good fit for your needs and user base, then analyze, test and repeat.
Warning, if you’ve jumped right to this chapter you may be led wildly astray. Go back and start at the beginning. It will be worth it, and could save you from making some costly mistakes in the name of “hacking”.
3. Raise Your Average Order Value (AOV)
1. Site Speed
The efficacy of this simple hack cannot be ignored. As the Tag Man blog reports, a mere 1 second delay in page-load results in a 7% decrease in conversions. Ouch.
Pay attention to your site speed to ensure your optimization efforts aren’t in vain.
2. Always Be Closing
Here are a few methods of increasing your AOV. You can improve your revenue even without improving your conversion rate.
Think of your site as your indefatigable salesperson. Any salesperson worth their salt always markets their most appealing attributes. Double check your site and make sure you’re clearly communicating your true value.
Here are a few routes to consider:
These are just a few free and inexpensive ways of connecting your site to more users.
Chapter 11 Notes